Ever wondered if it is the right time to send your promotional email to your target audience? More often than not, many entrepreneurs and business owners fall into this jeopardy of finding the right time to send an email.
Email is a powerful tool for communication, but it can be tricky to know when to send emails for the best results. If you send an email too early, your recipient may not see it. If you send it too late, they may have forgotten about it.
The good news is that there is a science to email timing. By understanding when people are most likely to check their email, you can increase your chances of getting your message seen and responded to.
Here are a few tips for timing your emails for optimal results. Let’s check how many of these you follow consciously and where can you improve the timing sense,
- Send emails during the workday. People are most likely to check their email during the workday, so this is the best time to send important or time-sensitive messages.
- Avoid sending emails on weekends or holidays. People are less likely to check their email on weekends or holidays, so you’re less likely to get a response if you send an email during these times.
- Consider your recipient’s time zone. If you’re sending an email to someone in a different time zone, be sure to send it at a time when they’re likely to be checking their email.
- Test different times and see what works best for you. The best time to send an email may vary depending on your audience and your industry. Experiment with different times to see what gets the best results.
Even though time is relative, in the marketing sphere it takes more than finding the right time. Here are a few other things to keep in mind when it comes to email timing:
- Subject lines matter. Make sure your subject line is clear and concise, and that it accurately reflects the content of your email. This will help your recipient decide whether or not to open your email. Absolutely avoid clickbaits because they won’t fetch you long term results.
- Keep your emails short and to the point. People are busy, and they don’t have time to read long emails. Get to the point quickly and make it easy for your recipient to take action. Use images, gifs, links and anything that is quicker to grasp for the eyes. Remember, a picture speaks a thousand words.
- Proofread your emails before you send them. Typos and grammatical errors make you look unprofessional and can make your recipient less likely to take you seriously. Hold the urge to click on the send button. What’s crucial is the information you send and not how soon you do it.
By following these tips, you can improve your email timing and increase your chances of getting your messages seen..
Here are some additional tips for sending effective emails:
- Personalize your emails. Take the time to address your recipient by name and include a brief note about why you’re writing. This will help your email stand out from the crowd.
Protip: Personalisation is now easier, thanks to email extractor tools like GetEmail.io. Here you can find email addresses of your target audience in bulk and on platforms like Gmail, Salesforce and LinkedIn! - Use a clear and concise message. Get to the point quickly and avoid using jargon or technical language.
- Be respectful of your recipient’s time. Keep your emails short and to the point.
- Double check the links and text. This will not only save you some embarrassment but will also put you in a good light with your peers for being detail-oriented.
- Use a professional email signature. Include your name, title, and contact information in your email signature.
- Use a professional email address. Avoid using email addresses with silly or unprofessional names.
- Use a professional email tone. Avoid using slang or informal language in your emails.
- Be responsive. Respond to emails promptly, especially if they are time-sensitive.
- Follow up on important emails. If you don’t receive a response to an email, follow up after a few days.
Follow these tips to improve your email communication and understand the audience’s pulse better.
