News World Pharrell Williams at the helm of Vuitton’s men’s fashion

Pharrell Williams at the helm of Vuitton’s men’s fashion

The singer Pharrell Williams, who in addition to his role as a musician has interests in the world of fashion and design, has been appointed as the new creative director of the men’s section of the prestigious French house Louis Vuitton.

The brand itself confirmed the news through social networks and indicated that “its first collection for Louis Vuitton will be revealed in June, during the men’s fashion week in Paris.”

The 49-year-old American producer and composer is also co-founder of the clothing brands Billionaire Boys Club and Ice Cream Clothing and had already collaborated with Louis Vuitton in the past.

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The person in charge of blockbusters like “Happy” will succeed Virgil Abloh, also an American and who died of cancer in 2021 when he was 41 years old, in the male creative direction of Louis Vuitton.

Louis Vuitton defines Williams as “a visionary whose creative universes span music, art and fashion” and who has established himself over the past two decades as a “global cultural icon”.

“I am happy to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new men’s creative director,” Pietro Beccari, the firm’s president and CEO, said in a note. , part of the Louis Vuitton Moët Hennessy (LVMH) group of luxury brands.

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“His creative vision beyond fashion will undoubtedly lead Louis Vuitton into a new and very exciting chapter,” added Beccari.

Williams is known above all for his musical facet, with which he has won 13 Grammy Awards, with great hits such as “Happy” or “Blurred Lines”, but he also has a successful facet as a designer and businessman.

Source: Euronews Español



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