Technology Musk tried to use fear to get Twitter employees back to the...

Musk tried to use fear to get Twitter employees back to the offices: the new CEO has another strategy

Musk tried to use fear to get Twitter employees back to the offices: the new CEO has another strategy

That Elon Musk has imposed the “culture of fear” within Twitter has not been enough to get the employees that remain in the company to return to the office on a consistent basis.

Almost immediately after Musk acquired Twitter seven months ago, the Tesla billionaire reversed a telecommuting policy put in place in the early days of the pandemic by co-founder and former CEO Jack Dorsey. Although part of Twitter’s response to the pandemic, the company was the first big tech company to permanently allow its employees to work remotely.

Under Musk’s watch, it also became the first tech company to force employees back to the office, one of its many rollbacks of Twitter employee perks and perks.

New demands to return to the office across the media and tech industry have been met with frustration and often protest by workers across the United States.

Musk’s “culture of fear,” as several former and current employees describe his management style, in which the norms include constant layoffs and “demon mode,” may be over. Having laid off nearly 90% of Twitter’s full-time employees since its acquisition, Twitter has become a workplace where many of those who remain simply accept that “every day could be the last,” says one. worker.

Downsizing and seemingly random layoffs continue to occur “every month,” according to another worker, even among employees who seem to keep up with ever-changing projects and demands and faithfully send weekly and monthly emails to management detailing what’s going on. what they have achieved in that time.

This shows workers that Musk is a boss who refuses or simply cannot be satisfied, according to a person familiar with the company. Since no amount of work will save their job, many are willing to risk his wrath and work from home.

Workers are also increasingly aware that Musk and his management team are starting to worry about retaining talent, with only about 500 engineers left on the staff.

The new CEO, Linda Yaccarino, is trying to motivate workers to want to come to the office, according to another source close to the office, instead of just demanding it. This month she hosted a meeting called “Tea Time” with all Twitter employees, first in the San Francisco office and last week in New York.

Described as an informal meeting with all the employees, at which tea was served, Yaccarino was face to face with workers from both cities for about an hour. The new CEO is making a special effort to try to get people to want to come to the office, according to this source. This is a change from Musk’s method.

“It’s usually pretty empty,” says a person familiar with what’s going on at Twitter’s San Francisco headquarters. Although Twitter’s workforce size has been decimated, that doesn’t explain the feeling of emptiness, adds another source.

Most workers are now concentrated on a couple of floors, like the 10th floor of the San Francisco office, while unused space is sublet or converted into dormitories. Two other sources consulted agree that, every day of the week, many people work from home.

That often includes a human resources manager, according to two people familiar with the situation at the company. Although Musk executives often travel between offices, not seeing one of the key people in charge of mandate fulfillment back in the office has caused anger among several employees.

Musk has been adamant that a full-time return to the office is mandatory for Twitter employees who do not have an approved exemption. In recent weeks, every executive at Twitter has had to audit each of their employees to see how often they work from home, primarily by tracking their office access cards.

Bosses are also required to explain each case of remote work and why it is allowed, according to one of the people familiar with the situation.

The review serves in part to track worker productivity, while also providing Musk and his management team with data on which offices are being used as they continue to explore closing offices or subletting space. Musk has been closing and reducing Twitter offices for months. Twitter most likely maintains US offices only in San Francisco, New York and Los Angeles, as Business Insider has already reported. Before the Musk acquisition, Twitter had 18 offices in the United States.



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