News IBM, EU, Disney, Others Pull X Ads Over Anti-Semitism Concerns

IBM, EU, Disney, Others Pull X Ads Over Anti-Semitism Concerns

Various companies are withdrawing their advertising from social network X after seeing that their ads appear next to pro-Nazi texts and racial hate speech. The platform’s owner, Elon Musk, fanned the flames with messages in which he endorsed an anti-Semitic conspiracy theory.

IBM and Comcast said this week they stopped running ads on their main source of income.

The liberal advocacy group Media Matters said in a report Thursday that ads from Apple, Oracle and NBCUniversal’s Bravo TV network also appeared alongside anti-Semitic material on X.

“IBM has zero tolerance for racial hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this totally unacceptable situation,” the company said in a statement. A Comcast spokesperson said Saturday that the company has “paused” its advertising on X, but did not go into details.

Apple, Oracle and NBCUniversal did not immediately respond to requests for comment on their next steps.

Separately, the European Union executive said Friday it had paused its advertising on X and other social media sites, due in part to a surge of hate speech. Hours later, Disney, Lionsgate and Paramount Global said they were suspending or pausing their advertising on X.

Musk sparked outrage this week with his own tweets in response to a user who accused Jews of hating white people and declared that anti-Semitism left him indifferent. “You told the honest truth,” Musk tweeted in his response on Wednesday.

Musk has been accused of tolerating anti-Semitic messages on the platform since he acquired it last year, and content on X has come under closer scrutiny since the war between Israel and Hamas began.

“We condemn this abhorrent promotion of anti-Semitic and racist hatred in the strongest terms, as it is contrary to our fundamental values ​​as Americans,” White House spokesman Andrew Bates said in response to Musk’s tweet.

X general manager Linda Yaccarino said the social network has always had “a very clear point of view that discrimination by everyone must STOP.

“I think it’s something we all can and should agree with,” he added.

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