LifestyleGen Z seeks "real moments" when traveling, and hotels are rapidly reinventing themselves

Gen Z seeks “real moments” when traveling, and hotels are rapidly reinventing themselves

The generation Z is in motion and is very picky about where you stay on vacation.

As the generation born between 1997 and 2012 becomes the future of travel, some hotels are realizing their buying power and influence, and are shifting to create the ideal experience for the Gen Z traveler.

As reported Skiftthe postmillennials looking for most unique and memorable moments in your hotel stays. For them, it’s about being real and relatable online rather than crafting an image, following a trend of viral content that speaks directly to viewers with less frills.

“When it comes to traveling, Gen Z prioritizes authenticity and living in the moment“says Sharon Silverstein, head of US verticals at Snap, Snapchat’s parent company. “They don’t just share the most perfect photos. They appreciate the funny, silly, real moments that make a trip truly memorable.”

Hotels that offer more than a late checkout and complimentary breakfast are more likely to attract travelers who want to document the memories made at the hotel.

Business Insider He’s spoken to 2 young travelers who say they’re willing to splurge if the experience is worth it.

Joshua Napier, a 25-year-old advisor to luxury retail clients, tells Business Insider that their main concern is the amenities you can enjoy during your staybut you are also interested in learning more about the history of the hotel and how it has changed over the years.

“I like to know the stories of the hotel. I want to know who stayed there, if there were any renovations and why certain design decisions were made,” Napier explains to Business Insider.

That’s why he stays at the Sixty LES when he’s in Manhattan, as he praises the establishment’s personalized attention.

“Hospitality is important to me. Sixty LES feels like a neighborhood as soon as you walk out the door, and the interior makes you want to step out of your room and enjoy amenities like the pool, bar, and lounge area. lounge“.

And he adds: “It has unique shared balconies for some rooms that make you want to be friendlier. Not to mention that a terrace in Manhattan is a luxury.”

A Florida hospitality expert says hotels should take into account Gen Z’s connection to the digital world—both for work and play—to better target young travelers.

“Hoteliers must learn to create a work/play environment to appeal to this new mindset of travelers, with an emphasis on technology and social media moments,” he wrote for Forbes Daniel Berman, President and CEO of the hospitality company AD1 Global.

Berman added: “Having a restaurant with a bar equipped with interactive TVs and phone chargers makes the stay for these young people very comfortable. They can relax after their flight and invite their friends to spend virtual time together, having fun without the need for go out of the hotel”.

The success of the ‘All Inclusive’ model forces hoteliers to differentiate themselves in a segment that increasingly tends towards luxury

Publisher Morgan Lindsay, 23, agrees with Napier’s desire for amenities, but adds that she doesn’t want a hotel that makes her feel at home. For her, vacations should feel more like a good dream than real life.

“I try to escape from my real life and my reality. I don’t want to feel at home,” Lindsay tells Business Insider.

Designer Andrea Dawson Sheehan, from Seattle, tells Skift who is inspired by the design of his son, who is from generation Z; that generation wants to “be a personal part of the hotel’s stories” when they stay.

“Gen Z want to feel like they’re doing something, that it’s relevant, because they live at home and can’t afford to live any other way. So they spend their money on experiences, but they want those experiences to be educational and have values ​​that support their beliefs. says Dawson Sheehan.

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