TechnologyFirst collection of Moschino jeans M05CH1N0 - World Water Day

First collection of Moschino jeans M05CH1N0 – World Water Day

Denim Release: Moschino will launch the first collection created under the M05CH1N0 jeans line.

The Aeffe-controlled brand reportedly unveiled the debut of the new line last year, which will mark a reinterpretation of the 1986 Moschino jean range launched by the brand’s late founder Franco Moschino.

In this spirit, the women’s ready-to-wear and accessories collection pays homage to key elements of the fashion house, such as its signature wry approach and trompe l’oeil visuals.

Mini dresses that imitate two denim skirts joined backwards stand out, denim overalls that play with the proportions given in the same fabric to the tailcoats. Images of denim pieces also appear as all-over prints on nylon puffers, flowy knit dresses, and denim separates.

M05CH1N0 Jeans Pre-fall 2023

Courtesy of Moschino

Spotlights of denim, leather or wide corduroy pieces, like biker jackets with the brand’s signature red heart on the front or tailored coats, can be added to wardrobe staples, from tank tops to logo ribbed sleeves to tie-dye flecks and hoodies. Decorated with the symbol of peace.

In Moschino stores and e-commerce this month, the collection is priced at between €149 for T-shirts and €621 for coats.

M05CH1N0 Jeans Pre-fall 2023

Courtesy of Moschino

While the M05CH1N0 line of jeans heralds a return to the brand’s roots, questions are still being raised about its future creative direction after Jeremy Scott stepped down earlier this year following a 10-year tenure. No successor has been named, according to the report.

In 2021, the Aeffe Group took full control of Moschino, paying 66.6 million euros for a 30 percent stake in the brand that it did not previously own. It also acquired the license to manufacture and distribute the Love Moschino women’s clothing collection nationwide for 3.6 million euros.

M05CH1N0 Jeans Pre-fall 2023

M05CH1N0 Jeans Pre-fall 2023

M05CH1N0 Jeans Pre-fall 2023

Courtesy of Moschino

In addition to Moschino, the Italian fashion group’s portfolio includes the brands Alberta Ferretti, Philosophy di Lorenzo Serafini and Pollini.

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