BusinessBettina Cosmetics launches six new colors inspired by Dulzura Borincana's "snacks"

Bettina Cosmetics launches six new colors inspired by Dulzura Borincana’s “snacks”

Inspired by the combination of tropical flavors and colors that represent Puerto Rico, businesswomen Bettina Mercado, from Bettina Cosmetics, and Carmen Rios, from Dulzura Borincana, devised the “Sexy Bites, Sexy Nails” campaign.

The initiative consists of the creation of a new collection of colors of Bettina enamels alluding to the variety of flavors of coconut candy that Dulzura Borincana makes and distributes in its “Entree Mini Bites” packaging. During the month of August, these products will be available at different points of sale with a unique and striking presentation.

“During the pandemic we developed an initiative called ‘A Puertas Abiertas con Bettina’, in which every Wednesday we offered the company’s Instagram and Facebook platforms to provide exposure to other local brands. It was there, through the creativity and desire for collaboration between both companies, that this colorful and sweet initiative emerged”, said the president of Bettina Cosmetics.

The collaboration between Bettina Cosmetics and Dulzura Borincana, in addition to highlighting the typical tastes of the island and combining them with the attractive tropical colors that Puerto Rico offers, aims to highlight the entrepreneurial spirit and successful track record of two leading women in their industries. Similarly, they seek to create awareness of the importance of developing a support network among Puerto Rican companies.

The Sexy Bites, Sexy Nails line consists of six colors of Bettina nail polish, inspired by Dulzura Borincana’s variety of coconut “snacks”. (Supplied)

“We want to highlight the importance of the entrepreneurial spirit and the opportunities for collaboration and alliance that exist between companies, Although they may seem very different, they can find common ground using creativity and highlighting the best of Puerto Rico,” said Rios.

Sexy Bites, Sexy Nails is a new business project that for the first time combines local gastronomy with beauty, uniting two worlds full of tropical color and flavor. With names that refer to the qualities and flavors that characterize Dulzura Borincana’s coconut “mini bites”, Bettina Cosmetics developed six nail polish shades representing each of the variety of flavors.

The temporary collection includes the following colors:

  • Spicyinspired by the flavor of Coconut Ginger;
  • tastyinspired by the flavor of Coconut Chia;
  • sweetieinspired by the flavor of traditional coconut candy;
  • Tropicalinspired by the flavor of Coconut Pineapple;
  • rumberainspired by the flavor of Coconut Guava;
  • Toastedinspired by the traditional sweet of Marrallo.

The eye-catching product shelves will be available during the month of August at the following participating establishments: Walmart, Walgreens, Mr. Special and Farmacias Caridad. Likewise, to encourage public support, a raffle will be held for three great prizes, which include local experiences such as the Vaca Negra Tour and a boat ride. For more details of the contest – Sexy Bites, Sexy Nails – you can access www.bettinaydulzura.com.

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