Gaming Amazon unleashes the madness with the new The Lord of the Rings

Amazon unleashes the madness with the new The Lord of the Rings

Middle-earth returns! Amazon’s latest announcements about the future of The Lord of the Rings has hit very hard among fans.

Amazon has unleashed the madness with the new The Lord of the Rings. The video game division of the American company has announced the creation of a new massively multiplayer online game (MMO) based on the world of JRR Tolkien. The development is carried out by the New World studio. It is a totally new production, separate from a previous attempt to make a Middle-earth MMO that was permanently canceled by the company in 2021.

The video game will be “an open-world MMO adventure in a persistent world set in Middle-earth, with the endearing stories of the literary trilogy of The Hobbit and The Lord of the Rings.” At least, according to Amazon’s official press release. It is in an early stage of development and will likely take several years to arrive. But it will come to PC and consoles. That’s it for details right now. Over the next few months we will learn more information.

Jeff Bezos’ big plans with some of his franchises

The Lord of the ringsThe Lord of the rings
J.R.R. Tolkien

Amazon has reached an agreement with Middle Earth Enterprises, owner of the rights to The Lord of the Rings and recently acquired by the Swedish conglomerate Embracer Group. That agreement will allow him to publish the game in the future. The American company has television rights to the work of JRR Tolkien. But these rights do not cover the main texts of JRR Tolkien’s famous trilogy. That’s why your Prime Video show, The Rings of Powertakes place in a different time frame and much earlier than the history we all know.

He MMO video game of The Lord of the rings It’s not the only example of Amazon collaborating with the Embracer Group as a kind of backdoor to gain ownership of a multimedia entertainment franchise. Apparently, the firm of Jeff Bezos intends to launch a TV show and a movie based on Tomb Raider. As well as collaborating with the Crystal Dynamics studio on a new video game in the Lara Croft saga. Embracer Group bought Crystal Dynamics and the rights to Tomb Raider from Square Enix last year. And it’s clear he sees the US company as the right partner to help turn Lara Croft into a global multimedia franchise.

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